Single Patient Focus®

Single Patient Focus® is based on the simple truth that the patient is at the centre of pharmaceutical selling. This gives both doctor and sales professional a clear focus as to where and why the product fits in the customer's clinical practice. 

The philosophy and methodology emerged from the insights of Stewart McCure, a marketing strategist, and the real world experience of Dr Bryan Betty, a practicing physician.  Single Patient Focus® challenges traditional pharmaceutical sales/marketing thinking and offers fresh insight into the effective delivery of your key messages.

Single Patient Focus® is best delivered as a multi-day face-to-face workshop, either by an internal training function or the Dramatic Change team.

The marketing input ahead of any Single Patient Focus® training programme is the Correct Patient® workshop. This aligns marketing, medical, sales, training, regulatory and other functions before final design.