Bryan Betty

Bryan is co- founder and developer of Single Patient Focus®.  He has a degree in medicine and practiced as a frontline doctor for the last 20 years.   Since the late 90’s Bryan has consulted to the global pharmaceutical companies delivering sales and marketing programs based around Single Patient Focus. He insights as a practicing physician and developer of Single Patient Focus exclusively for the pharmaceutical industry makes him unique in the industry. For the last four years Bryan has taken time out working as Deputy Medical Director at PHARMAC New Zealand’s national drug buying agency. He comes back to Dramatic Change with a unique mix of experience at national funder level, practicing physician and insights into successful pharmaceutical marketing and sales utilising Single Patient Focus® methodology.  

Bryan has worked extensively with a range of global pharmaceutical companies across Australasia, Asia, Middle East, United Kingdom, Europe, North America and Africa with sales marketing teams ranging from single product-based teams to global launch. He has experience working intensively with small focused management teams to large room national sales conferences. He is acknowledged as one of the thought leaders in pharmaceutical sales and marketing.

Bryan is based in Australasia.